It's Easier to be the King

Women need to act with confidence to get ahead. But when they do, they face a potential backlash. To understand this double bind, we must understand two types of stereotypes. One type is called descriptive: stereotypes about what people are likely to do. The other is prescriptive: stereotypes about what people should do. Women are particularly burdened by prescriptive stereotypes. They are expected to be warm, deferential, and undemanding. This prescriptive stereotype and the double bind it creates limit the ability of women to compete effectively.

~ It's good to be the queen but it's easier to be the king, McKinsey