intuition

Irrational

Laurie Santos looks at evolution by looking at how primates view the world. Now remember these are not our direct ancestors, but a proxy.

Often her work is asking the question, are these other primates as smart as us? For example, primates can count. They also know some simple Newtonian physics.

She's interested not only in how smart we are, but also the downsides of our abilities. Why are we irrational? Can we see seeds of our own economic biases in primates?

We're all walking around with a set of biases, per Daniel Kahneman. For example, we set different reference points - we frame decisions based on how we start; and loss aversion - the pain of loss outweighs the pleasure of gain. These biases are everywhere. 

So she tested monkeys to see if they exhibit some of the same biases that humans do. Turns out that monkeys play it safe like humans and avoid loss, too. Monkeys are often as irrational as we are, but they didn't fall for the pricing effect (when for example people say they like a wine that is more expensive). Monkeys do understand price - they respond to sales. But in her experiments they selected expensive versus cheap food at random. 

What more we can take from this remains to be seen. 

In the meantime, can we change these biases? It's difficult to shut off our intuitions. But Santos and the research shows that setting up different kinds of situations that protect us from ourselves do seem to work - these are nudges. To battle your biases you need to set up your environment to counter-act them. 

 

 

 

 

 

 

 

 

Building Your Intuition

Turns out that true experts in their fields have gut instinct. It was thought that to become an expert in say math, one had to first learn the rules, but new education research is turning that idea on its head. Intuition, redefined as perceptual learning is being taught via online games that are quick, visual and "focused on classifying problems rather than solving them" - which builds intuition. What's an example of that? "In one recent experiment, for example, researchers found that people were better able to distinguish the painting styles of 12 unfamiliar artists after viewing mixed collections of works from all 12 than after viewing a dozen works from one artist, then moving on to the next painter. The participants’ brains began to pick up on differences before they could fully articulate them."

I can imagine so many practical applications of this type of learning. To give it a try hit this link.

Source: NYTimes.com