Life Fitness

The benefits of exercise are well-documented, but they tend to focus on the physical. Exercise can also help you with problems in life. It's a "keystone" habit that makes a difference in so much more than your waist line.

The often overlooked but perhaps most powerful thing it does is teach you to be uncomfortable, to confront pain. In How Exercise Shapes You, Far Beyond the Gym, Brad Stulberg breaks it down. 

In a world where comfort is king, arduous physical activity provides a rare opportunity to practice suffering.



This is an over-used favorite of behavioral economists:

What does the image mean?  Context matters.  We have this model that exercisers would choose the option that involved exercise (the stairs), but here is evidence that they don't.

So how do we help people make the best choices?  Nudges.  The summary of which is not to restrict choices but change how we present choices.

After this image made the rounds, someone put a sign at the bottom that said Stairs 10 calories, Escalator 1 calorie.

Suddenly, more people began using the stairs.