Twice As Long

There's an old entrepreneurial saw that says your business will take twice as much money and time as you planned to get off the ground. But did you know there is a scientific basis for this? It's called Hofstadter's law: it always takes longer than you expect, even when taking into account Hofstadter's law. So is there any way around it? Yes. Plan in less detail. Just do it and roll with the punches.