advertising

Technology and Income

Now take mobile apps and stir:

Matthew Crawford, in “The World Beyond Your Head,” contrasts the world of a “peon” airport lounge — saturated in advertising, filled with mesmerizing screens — with the quiet, ad-free world of a business lounge: “To engage in playful, inventive thinking, and possibly create wealth for oneself during those idle hours spent at an airport, requires silence. But other people’s minds, over in the peon lounge (or at the bus stop), can be ­treated as a resource — a standing reserve of purchasing power.”

~ Review of 'Reclaiming Conversation'

Banner Ads

After being immersed in the online advertising world for many years, I can't help but still notice developments in the space. This caught my eye: the IAB recently released new recommendations for banner ad sizes. The standard sizes used to be 728X90, 300X250 and 160X600. Now we're looking at even larger banner ads and more website real estate. See:

I'm not sure why the Bureau thinks going bigger will be better in this case. It's kind of like shouting louder to be understood.