Every once and a while, all my reading starts to converge. Meaning the topics seem to nicely build on each other even though the articles came to me in different settings. Case in point: scaling a business focused on a tough problem.
First, Paul Graham talks about not fearing the scaling challenge in Do Things that Don't Scale. In it her proposes high-touch customer interaction - the kind of investment that many investors would complain doesn't scale.
Second, Atul Gawande talks about solving invisible problems with big effects in Slow Ideas. In his article Atul proposes changing people by changing norms and that requires a lot of in-person contact.
They are both lengthy reads but so worth it. The upshot? Solving big problems still takes people.