Higher Education?

“It’s like higher education has discovered the megachurch”  

It's fascinating to watch higher education go through some of the same dilemmas that content publishers (of all sorts of content - from the written word to music) have endured.

A great article on the topic.

Will the Amhersts of the education world be like the indie magazines? What will all this do to higher education marketing? Will the drop out rates for MOOCs turn into pressure to be entertaining? Will this affect the content conveyed? Will teachers then become the next rockstars (ala Korea)? And if so, how will the effective be distinguished from the entertaining?

And what is education anyway? Does education imply learning? Or rather a facility with learned skills?