Banner Ads

After being immersed in the online advertising world for many years, I can't help but still notice developments in the space. This caught my eye: the IAB recently released new recommendations for banner ad sizes. The standard sizes used to be 728X90, 300X250 and 160X600. Now we're looking at even larger banner ads and more website real estate. See:

I'm not sure why the Bureau thinks going bigger will be better in this case. It's kind of like shouting louder to be understood.