What We Know

Cialdini, BJFogg, behavior change. Everyone's talking about behavior change around Silicon Valley lately. So how do you change behavior? Here's what we know works: Make a commitment Make it public One goal at a time Baby steps Track yourself Get outside support Financial incentives can kick-start you Don't say never just later (an experiment where participants had to resist a bowl of M&M’s demonstrated that those who told themselves they could have the candy later had a much easier time warding off temptation than the ones who swore off M&M’s permanently.) Reward yourself

Now you just have to figure out what works for you.