Why the Voice You Hear is Female

Ever wonder why most automated voices are female? Even that of Apple's Siri? This Atlantic article does a great job of breaking down some largely unacknowledged biases. From the article:

"In 1987, people didn't rely on their devices the way we do today. They didn't trust them as much. Apple needed to build that trust and wanted its then-imaginary personal assistant to project an air of competence. Natural choice? Manly avatar. But as people have gained confidence in their gadgets, the question for Apple has shifted from performance to likability. And that brings us to another point Nass makes: marketers have an easier time finding a universally likable female voice than a male one. This dovetails with the way stereotypes work; our prejudices make us dislike hearing a man go about secretarial work."