As you might have noticed, I like data and nobody does pop data like OKCupid. They are a free online dating site that was acquired by Match.com. I find their science team's work compelling.
They explored the proposition of not so many white people in the population. The upshot? Most people want to date their own race, but given the current population mix, white people are in demand. Here's a teaser - how Google auto-completes some searches: