I think vs I feel

This question comes up a lot for users of gottaFeeling. What is a thought versus what is a feeling?

It's a complicated question but here's a shortcut: If you can substitute "I am" for "I feel", you have expressed a feeling. If you can substitute "I think" for "I feel", you have expressed a thought or a judgment. Said another way, when "feel" is followed by "that," "like," or "as" you are most likely expressing an opinion or thought, not feelings. For example, saying "I feel that you are not paying attention" is an observation, not a feeling.

Interestingly, a new research study out of the Stanford Graduate School of Business looks at the question from a marketing perspective, and it turns out which you use matters. You can see an abstract of the study here.