What the Internet is Hiding from You

Did you now that Google looks at 57 data points about you and delivers you search results based on that information? Eli Pariser, author of The Filter Bubble: What the Internet Is Hiding from You, pulls the curtain aside on the Internet and what it knows about you.

"We’ve moved to an age where the Internet is showing us what it thinks we want to see, but not necessarily what we need to see.” ~ Eli Pariser

Interestingly, much of the information compiled by computers on humans is aggregated by algorithms or subject to them. Algorithms, in turn, are created or seeded by humans. Which then makes me wonder who are these humans? And would I rather they attempt to serve me what I want to see or need to see?