As a first-time CEO one of the most important lessons I learned is how to hire sales people. I learned that everyone has a different sales style, but the best sales people are those who have sold on commission before. These guys and gals, by necessity, become social scientists, learning the nuances of humanity and how to sell with them in mind. One such sales guy was my Director of Sales at Consorte, Stefan Mayo. He has a blog with helpful sales tips and you can catch his tweets at @SVAMA on Twitter.