A Whole New Mind by Daniel Pink
Daniel Pink outlines the Six Senses found on the right side of your brain, the new, evolving world will require: Design, Story, Symphony, Empathy, Play and Meaning.
His book in Five Quotes:
1. “The left hemisphere [of the brain] is particularly good at recognizing serial events – events whose elements occur one after the other – and controlling sequences of behavior. The left hemisphere is involved in controlling serial behaviors. The serial functions performed by the left hemisphere include verbal activities, such as talking, understanding the speech of other people, reading and writing. The right hemisphere doesn’t march in the single-file formation of A-B-C-D-E. Its special talent is the ability to interpret things simultaneously.”
2. “Pursuits devoted to meaning and transcendence, for instance, are now as mainstream as a double tall latte. In the United States, ten million adults now engage in some form of regular meditation, double the number a decade ago. Fifteen million practice yoga, twice the number in 1999. American popular entertainment is so awash in spiritual themes that TV Guide heralds the rise of ‘transcendental television.’”
3. “Stories are easier to remember – because in many ways, stories are how we remember.”
4. “We can see this yearning for self-knowledge through stories in many places – in the astonishingly popular ‘scrapbooking’ movement, where people assemble the artifacts of their lives into a narrative that tells the world, and maybe themselves, who they are and what they are about, and in the surging popularity of genealogy as millions search the Web to piece together their family histories. What these efforts reveal is a hunger for what stories can provide –context enriched by emotion, a deeper understanding of how we fit in and why that matters. The Conceptual Age can remind us what has always been true but rarely acted upon – that we must listen to each other’s stories and that we are each the authors of our own lives.”
5. “Seeing the big picture is fast becoming a killer app in business.”