Alicia Morga is the founder and CEO of No. 8 Media, Inc., an innovation and digital marketing consultancy that advises numerous start-ups in education, finance, and media, including SF Film, DECA TV, Juntos Finanzas, and Voxy.
A digital marketing expert, Alicia also teaches an in-person 10-week digital marketing course for General Assembly and recently wrote, storyboarded, and produced six courses (curriculum and projects) of Udacity’s online Digital Marketing Nanodegree that launched in March 2017. Her teaching covers business strategy and marketing, brand strategy, content strategy, social media management and influencer marketing, SEM, Facebook, Instagram, Snapchat, Twitter, LinkedIn, display advertising, email marketing, marketing analytics (Google Analytics, Omniture, MixPanel), excel, statistics, data visualization, segmentation, targeting and tracking, UX fundamentals and trends, testing and experimentation (A/B, multi-variate, tools like Optimizely and Unbounce), activation and retention, budgeting and planning, and presenting and storytelling.
Before turning full-time to digital marketing again, Alicia was the General Manager of payment strategy and the bill pay product at Digital Insight, NCR’s retail financial subsidiary. The bill pay product had 4MM users, 12MM transactions/mo, and over $100MM in annual revenue. She was responsible for the P&L, product strategy, planning and implementing product design (was hands on as scrum product owner), QA, engineering, sales, marketing, communications, business development, customer service, and training. She also designed a next generation bill pay product and presented at DI's Innovation conference for over 2,000 financial institution clients.
(Are you still reading this? :) ) Prior to NCR, she was the founder and CEO of Consorte Media, a digital marketing company focused on the Hispanic market and backed by The Mayfield Fund and Sutter Hill Ventures. Consorte Media worked with advertisers such as Best Buy and Ford to help them reach Hispanics online via integrated, innovative advertising campaigns spanning display, search, direct marketing, mobile, social media, video, and email. Consorte Media was ranked #4 in the Fast Company Readers Choice Awards, was named an AlwaysOn Global 250 winner, and was a finalist for “Best New Company” in the American Business Awards. Alicia raised over $10 million for Consorte and the company was acquired by Audience Science in April 2010.
Prior to founding Consorte Media, Alicia was an investment professional focused on venture opportunities in the technology sector for The Carlyle Group’s U.S. Venture Fund. She also worked at Hummer Winblad Venture Partners, where she focused on early-stage software investments. While at Hummer Winblad, Alicia served as VP of Operations for Napster and CEO of venture fund Zero Gravity Internet Group. During her time in venture capital, Alicia served on the boards of technology companies such as Ingenio, Ventaso, Secure Elements, Archetype-Solutions, Applied Semantics, Menerva Technologies, and Discovercast.
Alicia was also a corporate attorney for Wilson Sonsini Goodrich & Rosati, and started her career as an investment banker at Goldman, Sachs & Co. Alicia holds a J.D. from Stanford Law School, a B.A. from Stanford University, and is a California Bar member.
With her insightful perspective on entrepreneurship, personal data analytics, and interactive advertising, Alicia is a sought-after speaker at universities and industry events. She has spoken at Stanford University, UC Berkeley, UC Davis, and St. Mary’s College of California. Industry speaking engagements include O’Reilly Strata Conference; BlogHer; Women 2.0; the Quantified Self Annual Conference; SES New York, Toronto and San Jose, Ad:Tech Miami; Hispanic Retail 360; Multicultural Marketing Expo; The National Association of Hispanic Publishers Conference; Digital Hollywood Building Blocks and Digital Hollywood CES. Further, she completed a speaking tour of Azerbaijan encouraging female entrepreneurship at the request of the U.S. Embassy.
In 2011, Alicia was named a Young Global Leader by the World Economic Forum. In 2009 she was named one of the Most Influential Women in Technology by Fast Company and in 2008 was named 10 Most Influential Latinos of Silicon Valley by the Mexican American Community Services Agency. She was also profiled in the February 2008 issue of Inc. Magazine. She was featured as one of the country’s top 20 under 40 in the August 2008 issue of Poder Magazine, and profiled as a technology pioneer in the December 2008 issue of Hispanic Business Magazine.
(You made it!) In addition, Alicia is a volunteer for the San Francisco Public Education Fund and on the board of of Project Glimmer, a non-profit dedicated to girls in foster care.