The Female Olympics

December 29th, 2011

By Carina Chocano, NYTimes Magazine:

“One way to think about the ‘Real Housewives’ shows is as a kind of perverse, televised postfeminist-feminine-status Olympics. Here’s how it works: A group of highly competitive, thoroughly confused women are pitted against one another in five events: wealth, youth, beauty/body, husband and glamour career. In order to participate, the housewives must qualify in at least three of these categories. They need not have all of them in order to win, but it helps. Some categories trump others. For instance, wealth trumps beauty, and husband trumps glamour job. Kids-plus-husband trumps job, too — especially if the process of acquiring them leads to a show of one’s own. Every show features at least one aggressive instigator whose job it is to ratchet up the jealousy and paranoia and keep the interpersonal conflicts coming. All you really have to do to be a real housewife is take pride in your privilege, your leisure, your profligacy and your willingness to amplify the melodrama at every possible opportunity. You can’t win unless somebody else loses. “

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Why the Voice You Hear is Female

November 2nd, 2011

Ever wonder why most automated voices are female? Even that of Apple’s Siri? This Atlantic article does a great job of breaking down some largely unacknowledged biases.

From the article:

“In 1987, people didn’t rely on their devices the way we do today. They didn’t trust them as much. Apple needed to build that trust and wanted its then-imaginary personal assistant to project an air of competence. Natural choice? Manly avatar. But as people have gained confidence in their gadgets, the question for Apple has shifted from performance to likability. And that brings us to another point Nass makes: marketers have an easier time finding a universally likable female voice than a male one. This dovetails with the way stereotypes work; our prejudices make us dislike hearing a man go about secretarial work.”

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Women and Business

October 3rd, 2011

Wonder why more women are not funded by venture capital? This infographic hints at why.

Think big!

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