Jan222013

Advice for Entrepreneurs in Corporate Jobs

  Hi Alicia, I’m a senior at XXXX University signed to go into [Name of big corporation] for a full-time role as [name of a corporate role] and had some questions I’d really appreciate some guidance on. I’m very interested in entrepreneurship. How long should I stay in a corporate working environment before I’m ready? [...]

Dec252012

What Happened to Refleta?

Part One They say it’s the journey not the destination and boy what a journey it has been.  It all started almost two years ago when I created the gottaFeeling iPhone app.  I wanted an easy tool to help me identify, express and track my emotions.  I ended up submitting the app to the iTunes [...]

Dec242012

What Happened to Refleta? (part 2)

Part Two Stymied by the reaction of my version 1.0 testers, I did some research. I did a quick survey of my women friends to understand their use of various devices and social media sites.  The results: The results confirmed what I had learned from Usertesting.com – even women in Silicon Valley were not yet [...]

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