Professional Bio

Alicia Morga is the founder and CEO of No. 8 Media, Inc., an early stage consumer product development company that created Refleta.com and the iPhone app gottaFeeling. Alicia also advises numerous start-ups including Juntos Finanzas, Voxy, Deca TV, Fertility Ties and New Latina.

Formerly, she was the founder and CEO of Consorte Media, a digital media company focused on the Hispanic market and backed by The Mayfield Fund and Sutter Hill Ventures. She raised over $10 million for Consorte and the company was acquired by Audience Science in April 2010.

Consorte Media worked with advertisers such as Best Buy and Ford to help them reach Hispanics online via integrated, innovative advertising campaigns spanning display, search, direct marketing, mobile, social media, video and email. Consorte Media was ranked #4 in the Fast Company Readers Choice Awards, was named an AlwaysOn Global 250 winner, and was a finalist for “Best New Company” in the American Business Awards.

Prior to founding Consorte Media, Alicia was an investment professional focused on venture opportunities in the technology sector for The Carlyle Group’s U.S. Venture Fund. She also worked at Hummer Winblad Venture Partners, where she focused on early-stage software investments. While at Hummer Winblad, Alicia served as VP of Operations for Napster and CEO of venture fund Zero Gravity Internet Group. During her time in venture capital, Alicia served on the boards of technology companies such as Ingenio, Ventaso, Secure Elements, Archetype-Solutions, Applied Semantics, Menerva Technologies and Discovercast. Alicia was also a corporate attorney for Wilson Sonsini Goodrich & Rosati, and started her career as an investment banker at Goldman, Sachs & Co. Alicia holds a J.D. from Stanford Law School and a B.A. from Stanford University.

With her insightful perspective on entrepreneurship, personal data analytics and interactive advertising, Alicia is a sought-after speaker at universities and industry events. She has spoken at Stanford University, UC Berkeley and St. Mary’s College of California. Industry speaking engagements include O’Reilly Strata Conference; BlogHer; Women 2.0; the Quantified Self Annual Conference; SES New York, Toronto and San Jose, Ad:Tech Miami; Hispanic Retail 360; Multicultural Marketing Expo; The National Association of Hispanic Publishers Conference; Digital Hollywood Building Blocks and Digital Hollywood CES. Further, she recently completed a speaking tour of Azerbaijan at the request of the U.S. Embassy.

In 2011, Alicia was named a Young Global Leader by the World Economic Forum. In 2009 she was named one of the Most Influential Women in Technology by Fast Company and in 2008 was named 10 Most Influential Latinos of Silicon Valley by the Mexican American Community Services Agency. She was also profiled in the February 2008 issue of Inc. Magazine and in the March 2008 issue of Fast Company.. She was featured as one of the country’s top 20 under 40 in the August 2008 issue of Poder Magazine, and profiled as a technology pioneer in the December 2008 issue of Hispanic Business Magazine.

In her spare time, Alicia is an expert blogger on leadership for Fast Company, regularly contributes essays to The Huffington Post, wrote the popular ebooks, Create iPhone Apps That Rock: A Guide for Non-Technical Folks and 20 Things I’ve Learned as an Entrepreneur, and is a volunteer for the San Francisco Public Education Fund.



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      I am creative, analytical, and silly. I write. I endeavor. You can find here my musings and my attempts to figure out life. For the inclined, I have a professional bio...more >


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